DEI, Destinations & Safety Reassurance Webinar Replay

Dec 22, 2020

Restoring trust in travel in 2021 and beyond will require engaging travelers with a laser focus on safety and DEI (diversity, equity and inclusion) of historically overlooked segments. By embracing DEI and enabling travelers to have more control over their well being, we empower them resulting in a measurable positive impact on destination volumes and branding. In partnership with AIG, GeoSure Global hosted an important, timely and lively conversation Tuesday, December 8 with key leaders in DEI in travel, tourism, hospitality and events moderated by LGBTQ travel marketing expert Ed Salvato.

Our experts, Jamie-Lee Abtar, Lauren von Stackelberg, Dan Rios and Lucy Cevallos, discussed issues of extreme relevance and urgency to today’s business and leisure marketing and risk assessment executives:

  • Leveraging today’s travelers’ diamond-sharp focus on safety
  • Understanding and empathetically responding to the specific concerns of BIPOC (Black, Indigenous, People of Color), LGBTQ, women and other disproportionately risk-aware travelers
  • Learning how to drive increased tourism across all demographics by authentically engaging with inclusively welcoming diverse travelers
  • Empowering and engaging all travelers to contribute to the safety of destinations, attractions and events
  • Building durable loyalty and trust among travelers and other stakeholders

Be sure to Follow GeoSure Global on our LinkedIn page for information about all upcoming events. 

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